摘要
目的研究旅游纪念品中的地域文化因素,并根据地域文化因素进行纪念品设计。方法对旅游纪念品和地域文化相关文献书籍进行阅读和整理,结合当前旅游纪念品市场现状,分析旅游纪念品中的地域文化因素设计。结论地域文化是特定区域源远流长、极具特色的生态、民俗、传统、习惯等文明表现,而旅游纪念品作为一种特殊的商品,所表现的是一种特定的文化内涵,因此在旅游业的发展中占有极其重要的地位,在旅游纪念品中地域文化元素的融入与设计显得尤为重要。
It studies the regional cultural factors of souvenirs and designs according to the regional cultural factors. Through reading and sorting the related literature of souvenirs related to and regional culture, and combined with the current status of souvenir market, the regional cultural factors design of souvenirs of is analyzed. Regional culture is a kind of cultur- al performance which has a long history and distinctive ecology, folk custom, tradition and habit in particular area. Souve- nirs as a special commodity is a kind of specific cultural connotation, therefore occupies an extremely important position in the tourism industry. The integration and design of regional cultural elements in souvenirs is particularly important.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第10期113-116,共4页
Packaging Engineering
关键词
旅游纪念品
地域文化
纪念品设计
tourism souvenirs
regional culture
souvenir design
