摘要
在数字经济时代,体育产业数字化是我国体育产业实现高质量发展的必然选择。数字技术包容性强、成长快,与体育产业二者融合发展,可帮助其降低成本,给体育产业提供强劲的发展引擎。当前我国体育产业的数字转型仍存在多方面挑战,如技术人才短缺、体育企业意识落后、政府监管难度大等,故提出加强数字技术人才培养、发挥科技平台的支撑作用、加强宣传力度、政府积极完善治理制度、增强对企业的政策帮扶等转型路径。
In the era of digital economy,the digitalization of the sports industry is a necessary option for China’s sports industry to achieves high-quality development.Being inclusive and fast-growing,digital technology,when growing through the combination with sports industry,can help reduce the latter’s cost and serve as its powerful engine to drive its development.However,challenges still exists in the digital transformation of China’s sports industry such as the shortage of technical personnel,outdated notions of some sports enterprises,the difficulty of governmental supervision,the digital divide,and etc.Therefore,it is proposed to strengthen the training of digital technology personnel,to give play to the supporting role of technological platforms,to enhance publicity,to complete the government’s governance system and to accommodate the enterprises with more support in terms of policy,among other paths to transformation.
作者
殷洁森
YIN Jiesen(Sports Department,Wuxi Institute of Technology,Wuxi 214122,China)
出处
《苏州市职业大学学报》
2022年第3期49-54,共6页
Journal of Suzhou Vocational University
基金
江苏省高校哲社基金研究课题(2022SJYB1047)
无锡市科协软科学资助重点课题(KX-21-A06)
无锡市哲学社会科学招标课题(WXSK21-C-61)。
关键词
体育产业数字化
数字经济
体育产业
数字化转型
digitalization of sports industry
digital economy
sports industry
digital transformation
