摘要
为深入了解不同国家人们对水果甜品的消费行为,将中国、俄罗斯和乌兹别克斯坦3个丝绸之路沿线国家的消费者水果甜品食用偏好作为研究对象,在回顾本领域现有文献的基础上,采用定性与定量相结合的方法,对这3个国家消费者水果甜品的消费频率、消费偏好和消费环境进行调查分析,进而探索水果甜品食用场所、伴随活动与消费者行为之间的关系。结果表明,3个国家消费者在不同时间段和场所都会选择食用一定量的水果甜品。对普遍受欢迎的水果甜品种类而言,3个国家消费者都表示,他们通常更倾向于食用谷物类早点。乌兹别克斯坦消费者与其他2国消费者相比,对各种甜品表现出更高的熟悉度,收看电视时食用水果甜品的消费者占比最高。同时,中国消费者更有可能将甜品当成主餐的一部分来食用,乌兹别克斯坦消费者却将其当作点心来食用。
In order to deeply understand the consumption behavior of people in different countries on fruit desserts,the consumption behavior of fruit desserts in China,Russia and Uzbekistan was taken as the research object.Based on the review of the existing litera⁃ture in this field,the consumption frequency,consumption preference and consumption environment of consumers in these countries were investigated and analyzed by using qualitative and quantitative methods,so as to explore the relationship between fruit desserts eating places,accompanying activities and consumer behavior.The results showed that consumers in the three countries would choose to eat a certain amount of fruit desserts at different times and places.As for the popular fruit desserts,consumers in all three countries said that they were generally more inclined to eat cereal breakfast.Compared with consumers in the other two countries,Uzbek con⁃sumers were more familiar with various desserts,and the proportion of consumers who ate fruit desserts when watching TV was the highest.At the same time,Chinese consumers were more likely to eat desserts as part of the main meal,while Uzbek consumers eat them as snacks.
作者
阿布力孜·布力布力
阿卜杜苏普尔·如则
KARIMOV Narboy
ABULIZI Bulibuli;ABUDUSUPUER Ruzi;KARIMOV Narboy(College of Economics and Management,Xinjiang Agricultural University,Urumqi 830052,China;Department of Econmics,Tashkent State University of Economics,Tashkent 100003,Uzbekistan)
出处
《湖北农业科学》
2022年第15期229-233,共5页
Hubei Agricultural Sciences
基金
新疆维吾尔自治区自然科学计划少数民族特培项目(2022D03024)。
