摘要
短视频是公共图书馆用于扩大影响力的重要媒介。探究公共图书馆短视频良好传播效果的成因,可以为公共图书馆利用短视频更好地开展宣传及服务工作提供借鉴。文章基于组态视角,即条件变量的组合,选取时长、标题长度、话题引导、素材类型、主题、感情色彩为条件变量,传播效果为结果变量,通过对120个公共图书馆抖音短视频的模糊集定性比较分析,提取公共图书馆短视频实现良好传播效果影响因素的组态路径。研究结果表明,公共图书馆短视频良好传播效果的组态路径共5条,概括为情绪引领型、话题引领型和资源引领型3种构型,分别以感情色彩和时长、话题引导、素材类型为核心条件。
Short video is an important medium for public libraries to expand their influence.Exploring the reasons for the good communication effect of short videos in public libraries can provide reference for public libraries to carry out publicity and service work better by using short videos.Based on the configuration perspective, the paper selects the combination of condition variables including duration, title length, topic guidance, material type, theme, and emotional color as condition variables, and communication effect as the result variable, and extracts the configuration paths of influencing factors to achieve good propagation effect of the short videos through a fuzzy set qualitative comparative analysis of 120 TikTok short videos in public libraries.The results show that there are five configuration paths for good communication effect of short videos in public libraries, which can be summarized as three configurations: emotion leading, topic leading and resource leading, with emotional color and duration, topic leading and material type as the core conditions respectively.
作者
曾群
黄武英
Zeng Qun;Huang Wuying
出处
《图书馆学研究》
CSSCI
北大核心
2022年第7期66-73,共8页
Research on Library Science
