摘要
国家和民族的强盛,总是以文化兴盛为支撑。建设社会主义现代化强国,必须在大力增强中国硬实力的同时不断提升文化软实力。提升文化软实力既要有宏观战略思考,也要有微观策略设计。在宏观战略上,要通过大力发展国家硬实力、积极打造“主流引导、商业渗透”的文化运营模式、高度重视阵地建设尤其是网络阵地建设、努力培育提升文化软实力的多元主体等基础性安排,不断夯实中国文化软实力的根基。在微观策略上,借鉴“推拉理论”,一方面要通过积极培育和践行社会主义核心价值观、实现传统文化的创造性转化和创新性发展等对策,增强文化内向凝聚的“拉力”,以中国文化的先进性吸引其他文化,使人们愿意主动学习和接受中国文化,从而避免强行嫁接文化造成的“水土不服”;另一方面要通过塑造国家形象、开展文化外交、创新外宣模式等对策,增强文化外向发展的“推力”,以中国文化的广泛传播性影响其他文化,使人们能够轻易接触和了解中国文化,从而破解“酒香也怕巷子深”的难题。新时代我们应坚定文化自信,理直气壮地提升中国文化软实力,坚决驳斥“新文化殖民主义”等虚妄之言,努力为实现第二个百年奋斗目标提供更为有利的舆论氛围,更为强大的精神支撑。
The prosperity of a state or a nation is always supported by cultural prosperity.In order to construct a modern socialist country,we must vigorously strengthen China’s hard power,while continuing to enhance China’s cultural-soft power.It requires both strategic thinking and strategic design to enhance cultural-soft power.At the strategic level,we should strengthen basic strategic arrangements through vigorously developing the country’s hard power,actively creating a cultural operation model of“mainstream guidance and commercial penetration”,attaching great importance to the construction of positions,especially the construction of network positions,and striving to cultivate multiple subjects that enhance cultural soft power,to consolidate the foundation of the cultural-soft power constantly.We should attract other cultures with the advanced nature of Chinese culture,so that people are willing to actively learn and accept Chinese culture,so as to avoid“acclimatization”caused by forcibly grafting culture.We should enhance the“repulsion”by shaping national image,utilizing the cultural diplomacy,innovating the mode of publicity.We should influence other cultures with the wide dissemination of Chinese culture,so that people can easily contact and understand Chinese culture.In the new era,we should strengthen our cultural self-confidence,righteously enhance China’s cultural-soft power,resolutely refute the false words such as“new cultural colonialism”,and strive to provide a more favorable atmosphere of public opinion and stronger spiritual support for the realization of the second Centennial goal.
出处
《深圳社会科学》
2022年第5期122-132,共11页
Social Sciences in Shenzhen
基金
中央马克思主义理论研究与建设工程重大项目“弘扬中华优秀文化与现代化研究”(2015YZD17)
2020年度马克思主义理论研究和建设工程特别委托项目(国家社科基金特别委托项目)“推进全球治理体系改革和建设研究”(2020MYB040)。
关键词
文化软实力
推拉理论
路径
社会主义文化强国
战略思考
cultural soft power
a theory of push and pull
method
strong socialist culture in China
strategic thinking
