摘要
国际中文教材是展现中国形象的重要平台,优塑并传播中文教材的中国形象具有现实意义。在当今时代背景下,我国中文教材应着力塑造“内刚外柔”的中国形象,即文化自信、科技赋能的“内在刚性”形象与可亲可爱的“外显柔性”形象交融并济,切实提高中文教材国家形象国际传播的效能。教材反映中国语言文化的软实力,教材与科技的融合是国家硬实力的体现,进一步增强教材的“软、硬实力”可实现中国形象的内在刚性表达。中文教材需要凸显“可爱”的叙事特点,讲好可爱的中国故事,塑造可爱的中国人物,采取外国学习者乐于接受和易于理解的话语实践,不断完善中国形象的外显柔性表达。
International Chinese textbooks are critical to show,shape,and spread the image of China.In the current era,contributors should focus on shaping an image of China as“internally rigid and externally flexible”.The image integrates the part of internal rigidity,which is empowered by cultural confidence and technology,and the part of external flexibility,which is amiable and lovely.Improving the image in such textbooks would strengthen the effectiveness of the international communication of China.These textbooks should reflect the soft power of the Chinese language and culture,while the integration of teaching materials and technology will manifest China’s hard power.By enhancing the above-mentioned powers,the inherent rigidity of China’s image will find expression in such Chinese textbooks.International Chinese textbooks need to constantly improve the flexibility of China’s image through highlighting the adorable narrative characteristics,telling lovely Chinese stories,shaping cute Chinese characters,and adopting such discourse that foreign learners are willing to accept and understand.
作者
梁宇
LIANG Yu(Research Institute of International Chinese Language Education,Beijing Language and Culture University,Beijing 100083,China)
出处
《云南师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2022年第3期57-65,共9页
Journal of Yunnan Normal University：Humanities and Social Sciences Edition
基金
国家社会科学基金重大招标项目“汉语国际传播动态数据库建设及发展监测研究”(17ZDA306)
教育部中外语言交流合作中心2021年度国际中文教育研究课题重点项目资助“国际中文教育数字化教材前沿动态与创新机制研究”(21YH25B)
国家语委“十三五”科研规划2020年度重点项目“国际中文教材建设回顾与展望”(全球中文学习联盟研究专项)(ZDI135-138)。
关键词
国际中文教育
国际中文教材
国家形象
自塑
国际传播
international Chinese education
international Chinese textbooks
national image
self-shaping
international spread
