摘要
目的 提取中国春节典型活动文化设计因子,探索现代场景下春节文化产品新形式,丰富产品设计方法。方法 首先收集关于春节描述性词汇并通过适合度缩小范围;接着梳理出春节文化典型活动样本要素并进行分析与提取,研究用户对春节文化的情感体验;然后通过F-AHP确定评价指标权重;最后搭建决策矩阵,通过熵权法提取出关键文化设计因子后进行再设计,测试此方法的可行性。结论 通过模糊层次分析法和熵权法研究目标用户表层的行为方式和深层的情感需求,再与现代科技相结合得到春节文化产品的设计要点,输出一款可以满足用户在现代生活方式下对春节情感需求的文创产品。可为中国传统春节文化的传承与创新提供相关的设计参考,在弘扬我国优秀传统文化的同时推动国内文创产业的发展,具有思考文化传承创新、推动文化产业发展的双重意义。
This research aims to explore the new forms of Spring Festival cultural products in modern scenes and en-rich product design methods by extracting the cultural factors of typical spring festival activities.Above all,descriptive vocabulary about Spring Festival is collected and the scope is narrowed properly;and then sort out the sample elements of typical activities of spring festival culture,thereby analyzing and extracting them,and study the users'emotional experi-ence of spring festival culture;furthermore,the weight of evaluation index is determined by F-AHP;finally,the decision matrix is built,and the key cultural factors are extracted by entropy weight method for redesign to test the feasibility of this method.In conclusion,the surface behavior and deep emotional needs of target users are studied by fuzzy analytic hierarchy process and entropy weight method,and then combined with artificial intelligence technology to obtain the de-sign points of Spring Festival cultural products,and make a cultural and creative product that can meet the emotional needs of users for Spring Festival in modern lifestyle.The product can provide relevant design reference for the inheri-tance and innovation of Chinese traditional spring festival culture,which not only promotes the development of domestic cultural and creative industry,but also carries forward China's excellent traditional culture,and boasts the dual signifi-cance of thinking about cultural inheritance and innovation and promoting the advancement of cultural industry.
作者
王伟伟
王姝懿
魏婷
王毅
陈健
WANG Wei-wei;WANG Shu-yi;WEI Ting;WANG Yi;CHEN Jian(School of Design and Art,Shaanxi University of Science and Technology,Xi'an 710021,China)
出处
《包装工程》
CAS
北大核心
2022年第16期198-208,共11页
Packaging Engineering
基金
陕西省创新能力支撑计划资助项目(2021PT-025)
陕西高校“青年杰出”人才支持计划项目(2020-50)。
关键词
中国传统节日
模糊层次分析法
熵
文创产品
Chinese traditional festivals
fuzzy analytic hierarchy process
entropy
cultural and creative products
