摘要
随着作为国家战略的媒体融合实践逐渐深入,种类繁多的政治传播平台被广泛开辟。其中,短视频平台日渐成为政治传播的重要阵地。由于在短视频政治传播实践中,情感是影响传播意愿、传播动力和传播效度的关键维度,因而近年来成为"政治—情感"研究视域内的重要学术增长点。短视频平台政治传播与情感动员间的关系密切,情感动员与政治认同之间的作用机制复杂,深入研究二者间的关系,能够不断拓宽政治传播的研究视域,深化政治传播研究的理论水平,为媒体融合背景下政治传播发展提供相应的理论借鉴和做出应有的贡献。
With the advance of Media Convergence as a national strategy,a wide variety of political communication platforms have been widely established.The short video platforms play an increasingly important role in political communication.In political communication of short videos,emotion has become a key dimension affecting communication intention,communication power and communication validity,so it has become an important academic growth point in the perspective of“politics-emotion”research in recent years.By exploring the relationship between political communication and emotional mobilization on short video platforms and clarifying the mechanism between emotional mobilization and political identity,we can continuously broaden the research horizon of political communication,enhance the theoretical level of political communication research,provide corresponding theoretical reference and make contributions to the development of political communication under the background of media convergence.
作者
赵雅文
李世强
ZHAO Yawen;LI Shiqiang
出处
《天津师范大学学报（社会科学版）》
北大核心
2022年第2期95-101,共7页
Journal of Tianjin Normal University(Social Science)
基金
天津市哲学社会科学规划委托课题(TJZKZD1602)。
关键词
媒体融合
短视频
政治传播
情感动员
media convergence
short videos
political communication
emotional mobilization
