摘要
随着媒介嵌入人类社会交往,人类社会经历了无中介的面对面现实交往和中介化的虚拟交往两个阶段,正在迎来深度媒介化时代的“云交往”即数字交往。元宇宙作为深度媒介化时代的主导媒介形态正处于不断生成当中。与以往媒介不同,它允许人类通过各种终端“进入”其中进行体验与行动,是一种“体验性”的媒介;它突破了将媒介视为信息传播载体和工具的传统观念,在生存层面构成人类未来社会的基础设施,是一种“生存性”的媒介。元宇宙在物质层面、精神层面和社会层面推动了社会的深度媒介化,为未来人类的社会交往提供了全新可能。元宇宙时代的到来,将会实现人类社会交往时空和交往主体的拓展,实现交往场景的再造和交往体验的复归,最终构建“高流动性”的社会交往生态。
With the embedding of media into human social communication,human society has experienced two stages,i.e.face-to-face real communication without intermediary and virtual communication with intermediary.It is now ushering in the digital communication in the era of deep mediatization.As the dominant media form in the era of deep media,the metaverse is constantly being generated.Different from previous media,it allows human beings to"enter"it for experience and action through various terminals.It is an"experiential"media.It breaks through the traditional concept that media is regarded as the carrier and tool of information transmission,and constitutes the infrastructure of human society in the future at the level of survival.Therefore,it is also a kind of"survival"media.The metaverse promotes the deep mediating of society at the material,spiritual and social levels,and provides new possibilities for the social communication of human beings in the future.The arrival of the metaverse era will enable the expansion of the space of human social communication and the subject of communication,facilitate the reconstruction of communication scenes and the return of communication experience,and finally build a"highly mobile"social communication relationship.
作者
王敏芝
王军峰
Wang Minzhi;Wang Junfeng
出处
《传媒观察》
CSSCI
2022年第7期20-27,共8页
Media Observer
基金
国家社科基金项目“西部县级融媒体中心社区传播力研究”(19XXW003)的阶段性成果。
关键词
元宇宙
深度媒介化
云交往
交往生态
metaverse
deep mediatization
cloud communication
communicative ecology
