摘要
网络平台作为文化工业的延伸领域,加深了经济与社会的融合,促使主体用被数据加工的认知图式接收感性经验。在网络平台的俗化效应下,伴随消费主体需求结构变迁而发生的,是资本主义社会现实矛盾的转移。伴随着平台经济的发展,更多的主体被吸纳到平台系统之中。在此,主体再生产涉及的不仅是抽象的身份认同,而且是作为经济范畴人格化的再生产。网络平台一方面通过新文化工业的建构满足劳动力再生产的文化需求;另一方面通过生产性平台将更多的主体吸纳为有效劳动力,使得更多的剩余人口被吸纳到资本的体系之内,从而进一步强化了资本积累方式的灵活性和流动性。要改变网络平台“以资为本”的逻辑,需要紧紧围绕“数字经济和实体经济融合发展”的重要理念,将网络平台打造为开辟新产业、新业态、新模式的有效渠道和扩大人民收入的有效渠道,发挥平台资本作为生产要素的积极作用,防止平台资本野蛮生长。
As an extension of the cultural industry,the internet platform deepens the integration of economy and society,and urges the subject to receive perceptual experience with the cognitive schema processed by data.Under the de-sublimation effect of the internet platform,what occurs along with the change of the demand structure of consumer subjects is the transfer of the contradictions in capitalist social reality.With the development of the platform economy,more subjects are absorbed into the platform system.The reproduction of the subject involves not only abstract identity,but also the reproduction of personification as an economic category.On the one hand,the internet platform meets the cultural needs of labor reproduction through the construction of the new cultural industry;on the other hand,through the productive platform,more subjects are absorbed into the effective labor force,so that more surplus population is absorbed into the capital system,thus further strengthening the flexibility and liquidity of the capital accumulation method.To change the logic of “capital-oriented” internet platform,it is necessary to closely focus on the important concept of “integrated development of the digital economy and the real economy”,to build the internet platform into an effective channel for opening up new industries,new formats,new models and an effective channel for expanding people’s income,and to extend the positive role of platform capital as a factor of production,preventing the barbaric growth of platform capital.
作者
沈天乙
蓝江
SHEN Tianyi;LAN Jiang
出处
《福建师范大学学报(哲学社会科学版)》
CSSCI
2022年第3期80-88,171,共10页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
国家社会科学基金重大项目“人类命运共同体视域下21世纪西方激进左翼文论批判研究”(20&ZD290)。