摘要
为了加强哈大区域农文旅融合发展,首先,运用聚类方法得出游客需求增排序的模式为:度假旅游产品与古村古镇文化产品融合模式、观光旅游产品与红色文化产品融合模式、度假旅游产品与红色文化产品融合模式。其次,构建多项Logit模型,得出哈大区域农文旅融合模式的选择机理:相对“度假旅游产品与红色文化产品融合模式”,旅游行程的自由度、到景区的交通便捷程度对“观光旅游产品与红色文化产品融合模式”有负向作用;性别和住宿地点效用对“度假旅游产品与古村古镇文化产品融合模式”有正向作用,特色餐饮效用对该模式有负向作用。最后,得出旅行社重点发展“度假旅游产品与红色文化产品融合模式”的策略:一是为游客提供旅游行程自由度较大的行程;二是为游客提供景区便捷游览方案;三是为游客提供舒适度较高的高档型酒店或蒙古包;四是提供具有大庆农业特色产品的餐饮服务;五是强化男性游客进行宣传。政府要从交通便捷程度给予基础设施建设保障,委托进行景区评级的行业协会进行宣传,强化红色文化建设。
In order to strengthen the integrated development of agriculture,culture and tourism in the Harbin-Daqing area,first of all,the clustering method is used to obtain the pattern of increasing tourist demand as follows:the integration model of vacation tourism products and cultural products of ancient villages and towns,the integration model of sightseeing tourism products and red cultural products,the integration model of vacation tourism products and red cultural products".Secondly,a number of Logit models are constructed to obtain the selection mechanism of the integration mode of agriculture,culture and tourism in Harbin-Daqing area:relative to the“integration mode of vacation tourism products and red cultural products”,the degree of freedom of travel itinerary and the degree of transportation convenience to scenic spots are important for“sightseeing tourism”.The integration model of products and red cultural products”has a negative effect;the utility of gender and accommodation has a positive effect on the“integration model of holiday tourism products and cultural products of ancient villages and towns”,and the utility of special catering has a negative effect on this model.Finally,it is concluded that the travel agency should focus on developing the“integration model of vacation tourism products and red cultural products”:Firstly,to provide tourists with greater freedom of travel itineraries;secondly,to provide tourists with scenic spot convenient sightseeing plan;thirdly,to provide comfortalble high-end hotels or yurts;fourth,to provide catering services with agricultural products in Daqing;fifth,strengthen male propaganda.The government should provide infrastructure construction guarantees from the degree of transportation convenience,entrust industry associations that conduct scenic spot ratings to publicize,and strengthen the construction of red culture.
作者
冷志杰
王鹏达
LENG Zhi-jie;WANG Peng-da(College of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing,Heilongjiang 163319)
出处
《安徽农业科学》
CAS
2022年第14期126-130,133,共6页
Journal of Anhui Agricultural Sciences
基金
大庆市哲学社会科学规划研究项目重点研究项目(DSGB2020004)。
关键词
农文旅融合模式
多项Logit模型
哈大区域
Integration model of agriculture,culture and tourism
Multiple Logit model
Harbin-Daqing area
