摘要
作为文化和旅游前沿阵地的博物馆,有着先天优势和丰富资源。当下文化与旅游市场正处于快速且深度融合阶段,博物馆不断迎来新挑战与新机遇。本文依托中国茶叶博物馆(以下简称“中茶博”)针对多元目标公众的分类调研,以多年来茶旅融合的生动实践为例,探讨在文旅融合视域下博物馆旅游发展的启示与展望。
As the forefront of culture and tourism,museums have inherent advantages and rich resources.At present,the culture and tourism market is in the process of rapid and deep integration,and the museum continues to usher in new challenges and opportunities.Based on the classified research of China National Tea Museum(hereinafter referred to as"CNTM")for the multi-target public and the practice of cultural tourism theme on tea,this dissertation discusses the enlightenment and prospect of museum tourism development from the perspective of cultural tourism integration.
作者
包静
赵燕燕
BAO Jing;ZHAO Yanyan(China National Tea Museum,Hangzhou,310013)
出处
《茶叶》
CAS
2022年第2期117-121,共5页
Journal of Tea
基金
浙江省现代服务业研究中心课题成果(SXFJZ202207)。
关键词
文旅融合
博物馆旅游
文化茶旅
Cultural tourism integration
museum tourism
cultural tea tour
