摘要
基于数字营销的4R模式,以永定土楼红柿营销现状为研究对象,探讨永定土楼红柿营销工作水平的改进和创新。在新冠疫情防控影响下,永定土楼红柿营销水平和效率与乡村振兴战略的要求差距较大。必须创新营销模式,利用精准、高效的数字营销服务于红柿销售,切实推进红柿营销工作再上新台阶,确保土楼农民增收致富,努力推进永定土楼乡村振兴。
Based on the 4R model of digital marketing,taking the current marketing situation of red persimmon in Earth Buildings,Yongding as the research object,this paper has discussed the improvement and innovation of red persimmon marketing level in Earth Buildings,Yongding.Under the influence of COVID-19,there is a big gap between the marketing level and efficiency of red persimmon in Earth Buildings,Yongding and the development objectives of the Rural Revitalization Strategy.We should innovate the marketing mode,use accurate and efficient digital marketing to serve the sales of red persimmons,effectively promote the marketing of red persimmons to a new level,ensure that the farmers of Earth Buildingswould increase their income and become rich,and strive to promote the Rural Revitalization of Earth Buildings,Yongding.
作者
江育光
JIANG Yuguang(Minxi Vocational&Technical College,Longyan,Fujian 364000,China)
出处
《龙岩学院学报》
2022年第3期87-93,共7页
Journal of Longyan University
基金
福建省社会科学基金项目“数字经济驱动农产品企业资源整合与商业模式创新研究”(FJ2021B156)。
关键词
数字营销
农产品营销
4R理论
土楼
红杮
digital marketing
marketing of agricultural products
4R Theory
Earth Buildings
red persimmon
