摘要
校企合作是高校为了实现人才培养与市场需求对接,主动向企业靠拢,与企业联合办学的单向过程。产教融合是校企合作的高级阶段,是校企双向出力、双向整合的互动过程。文章旨在研究在校本科生非英语专业商务英语教学与外贸企业的高度融合发展,将“新商科”理论要素融入课堂教学,以创设贴合市场实际、匹配商务英语课程的实践教学情境,让学生将所学的理论知识能应用到具体的外贸企业中,进而实现人才培养的目标。
School enterprise cooperation is a one-way process in which colleges and universities actively approach enterprises and jointly run schools with enterprises in order to realize the connection between talent training and market demand.The integration of industry and education is an advanced stage of school enterprise cooperation and an interactive process of two-way contribution and integration between schools and enterprises.This paper aims to study the highly integrated development of business English teaching for non-English majors of undergraduates and foreign trade enterprises,integrate the theoretical elements of"new business"into classroom teaching,so as to create a practical teaching situation that fits the market reality and matches the business English course,so that students can apply their theoretical knowledge to specific foreign trade enterprises,so as to achieve the goal of talent training.
作者
刘坤
Liu Kun(Public Foreign Language Teaching Department of Hengshui University,Hengshui 053000,China)
出处
《成才之路》
2022年第21期9-12,共4页
Way of Success
基金
2020年河北省普通本科院校英语教学改革研究与实践项目“新商科人才培养理念下高校非英语专业商务英语教学产教融合策略研究”(课题编号:2020YYJG056)结项成果。
关键词
新商科
非英语专业
商务英语
产教融合
new business
non-English major
business English
integration of industry and education
