摘要
通过探讨青岛方言的文化渊源与旅游文创的关联,实现青岛本土文化的弘扬和传承,同时也为旅游文创的设计提供新的创作思路。在分析海洋文化下青岛现有旅游文创的问题以及其他地区旅游文创的案例后,总结出“谐音转换、图文并茂、固有色提取”的方法。确定青岛方言在旅游文创设计中的多种表达方式,将海洋文化下青岛方言的个性化视觉语言融入到旅游文创设计当中。旅游文创产品是地域文化的承载,方言源自民间,二者的个性化结合将促进旅游文创产品对于文化的传播,激活方言在青岛文化中的认同感,同时对极具地域特色的海洋文化有着极大推动作用。
To explore the relationship between the cultural origin of Qingdao dialect and tourism cultural creation,realize the promotion and inheritance of Qingdao local culture,and provide new creative ideas for the design of tourism cultural creation. After analyzing the existing problems of tourism cultural creation in Qingdao under the marine culture and the cases of tourism cultural creation in other regions,this paper summarizes the method of "homophonic conversion,picture and text,solid color extraction". Determine a variety of expressions of Qingdao dialect in tourism cultural creation design,and integrate the personalized visual language of Qingdao dialect under the marine culture into tourism cultural creation design. Tourism cultural and creative products are the carrier of regional culture,and dialects come from the people. The personalized combination of the two will promote the dissemination of culture,activate the identity of dialects in Qingdao culture,and greatly promote the marine culture with regional characteristics.
作者
宋美音
鲁鑫宇
SONG MEIYIN;LU XINYU
出处
《设计》
2022年第12期126-129,共4页
Design
基金
山东省文化厅艺术重点课题《潍坊地区“非遗”文化在乡村旅游产品中可视化生态应用研究》(ZD202008482)
山东省社会科学科学普及与应用研究项目《山东地区地名传说故事绘本设计研究》(2021-SKZZ-88)
山东科技大学2021年度在线课程建设《插画》(ZXK2021082)
山东科技大学2019年国内访问学者项目成果。
关键词
青岛方言
旅游文创
个性化
海洋文化
本土化
Qingdao dialect
Tourism and cultural creation
Personalization
Marine culture
Indigenization
