摘要
目的探索雕塑艺术在包装设计中的应用策略。方法以工业设计、艺术学、消费心理学为研究基础,结合案例分析及实践体会,从线性元素、色彩元素、意境元素、文化元素4方面对雕塑艺术在现代包装设计领域的具体应用方式展开分析。结论将雕塑艺术应用于包装设计不仅能够彰显产品的个性特征,而且还能丰富产品的文化内涵,有利于提升工业包装的吸引力,刺激消费者的购买行为。
It aims to explore the application strategy of sculpture art in packaging design. The research is based on industrial design, art, consumer psychology, combined with case analysis and practice experience, from the linear ele- ments, color elements, artistic conception elements, cultural elements in the face of the Quartet to analyze concrete appli- cation mode of sculpture in modern packaging design field. Application of sculpture art in packaging design can not only highlight the personality of the product, but also enrich the cultural connotation of the product, it is conducive to enhance the attractiveness of industrial packaging, and stimulate consumer buying behavior.
出处
《包装工程》
CAS
北大核心
2017年第18期249-253,共5页
Packaging Engineering
基金
基金项目:工业设计产业研究中心玛尼石刻艺术产品设计研究(GY-16ZC-04)
关键词
雕塑艺术
包装设计
工业设计
Sculpture art
packaging design
industrial design
