摘要
以色彩因素引发产品愉悦感为启示,分析了色彩视觉、味觉、听觉、触觉的内涵与意义,并结合产品实例,论述了色彩对消费者愉悦感的心理影响。提出了在符合产品设计基本法则的基础上,恰当地将色彩感觉运用到产品设计中,将使产品更人性化、和谐化、趣味化。
Taking the product pleasure by color for the inspiration,it analyzed the meaning and significance of the color vision,color sense of taste,color hearing,color touch.Combined with product examples,it discussed color on the psychological impact of consumer pleasure.On the basis of product design in line with the basic principles,proper sense of the color delivered to product design will make products more humane,harmonious,interesting.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第20期55-57,61,共4页
Packaging Engineering
关键词
产品愉悦感
色彩感觉
产品设计
product pleasure
sense of color
product design
