摘要
在互联网技术的推动下,农村电商的发展为我国经济发展提供了新的思路,尤其在优化农村产业结构和推动农业供给侧结构性改革方面有着突出贡献。但是,农村电商的发展仍旧存在诸多问题。论文以扎根理论的方式探索影响农村电商产业集群发展的原因,建议通过横向发展的方式减少竞争以及加强企业间交流来促进区域经济的发展并助力乡村振兴。
Driven by Internet technology, the development of rural e-commerce brings new development ideas for the economic development of China, especially in optimizing the rural industrial structure and promoting agricultural supply-side reforms. However, there are still many problems in the development of rural e-commerce. This article intends to explore the reasons that affect the development of rural e-commerce industry clusters based on the grounded theory, and proposes to reduce competition through horizontal development and promote regional economic development and help rural revitalization through strengthen inter-firm communication.
作者
朱泽钢
王虎
李珂岩
宗庆莹
ZHU Ze-gang;WANG Hu;LI Ke-yan;ZONG Qing-ying
出处
《农村金融研究》
2022年第4期55-61,共7页
Rural Finance Research
基金
国家社会科学基金一般项目“企业参与乡村振兴行动逻辑及调适策略研究”(编号:20BGL130)
甘肃省高等学校青年博士基金项目“数字经济背景下甘肃企业财务数字化转型路径研究”的资助。
关键词
农村电商产业集群
乡村振兴
发展思路
Rural E-commerce Industry Clusters
Rural Revitalization
Development Ideas
