摘要
互联网时代催生了大数据杀熟行为,电商经营平台通过“收集信息—用户画像—区别定价”的方式对不同消费者适用不同的定价策略,这本质上属于滥用算法权力的行为。一方面,这是对消费者公民隐私权的侵犯,另一方面,这与传统公平交易的观念背道而驰。现阶段法律无法对大数据杀熟行为进行有效的规制,建议在《中华人民共和国电子商务法》中明确电商平台收集与使用个人信息只能限于平台自身功能所需,并通过司法解释将大数据价格歧视行为纳入其第18条第1款“商品或者服务的搜索结果”范围内。
The Internet era has given rise to the big data discriminatory pricing(BDDP)behavior.E-commerce platforms apply different pricing strategies to different consumers by collecting information-user portraits and differential pricing,which is essentially an act of abusing the power of algorithms.This not only violates the privacy of consumers,but also goes against the traditional concept of fair trade.Current laws fail to effectively regulate big data discriminatory pricing(BDDP)behavior.One item is suggested to add to the E-Commerce Law of People’s Republic of China,clarifying that customer information collected by the e-commerce operation platform can be used for its function only.It is also suggested that big data discriminatory pricing(BDDP)behavior be covered in clause 1 of article 18.
作者
陈奕欣
王志祥
CHEN Yixin;WANG Zhixiang(School of Law,Beijing Normal University,Beijing 100000,China)
出处
《郑州航空工业管理学院学报（社会科学版）》
2022年第3期52-57,共6页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
基金
国家社会科学基金项目(21BFX009)阶段性成果。
关键词
大数据杀熟
电商经营平台
区别定价
消费者的公民隐私权
《中华人民共和国电子商务法》
big data discriminatory pricing(BDDP)
e-commerce operation platform
differential pricing
privacy of consumers
E-Commerce Law of People’s Republic of China
