摘要
由于国内皮革生产对世界市场具有明显的依赖性,企业营销活动开展也必然会受到国际市场竞争的冲击。据此,在明确国内外市场环境对皮革行业影响的基础上,分析了皮革企业营销所应当采取的基本战略,并结合现代营销理念,构建了具体的营销策略体系,以此为皮革企业营销策略制定提供参考,为皮革行业可持续发展做出积极贡献。
Since the production of domestic leather is obviously dependent on the world market, the development of enterprise marketing activities will inevitably be impacted by international market competition. Therefore, based on the clear impact of domestic and foreign markets on the leather industry, the basic strategies that leather enterprises should adopt in marketing were analyzed, and a specific marketing strategy system in combination with modern marketing ideas was constructed, so as to provide reference for the formulation of marketing strategy of leather enterprises and make a positive contribution to the sustainable development of leather industry.
作者
柳燕子
LIU Yan-zi(Xi'an Aeronautical Polytechnic Institute,Xi'an 710089,China)
出处
《中国皮革》
CAS
2022年第5期28-30,35,共4页
China Leather
基金
西安航空职业技术学院课题项目(18XHJG-005)。
关键词
皮革企业
皮革制品
市场营销
leather enterprise
leather products
marketing
