摘要
2022年北京冬奥会的成功举办,进一步刺激了我国冰雪产业发展。后奥运时代,如何保持冰雪产业高质量发展成为时代之问。通过文献资料法、实地访谈法等方法,分析了当前冰雪产业发展的现状,总结了冰雪产业存在的问题,包括冰雪运动发展仍处于初创期、冰雪运动参与者多数为支付意愿不强的初级参与者、冰雪运动赛事缺乏知名IP影响力较弱、学术界对冰雪产业链缺乏深入研究、冰雪产业供给侧配套设施不完善、宏观制度缺少微观基础和可操作性等;并对我国冰雪产业存在问题进行了学理上的探讨,认为冰雪产业仍属“幼稚产业”,要实现冰雪产业可持续发展需要打造现代化的冰雪产业链,这就需要完善的制度构建。通过总结日本、韩国、法国等举办过冬奥会国家的冰雪产业发展经验,为我国冰雪产业发展提出了针对性建议,即最核心的制度构建是坚持党的集中统一领导,具体建议包括:扩大冰雪培训培育成熟消费者、借助科技创新增强消费者粘性、打造融入中国传统文化元素赛事IP、以产业基础高级化助推产业链现代化、实施冰雪产业供给侧改革、增加更有针对性的制度供给。
The success of the Beijing 2022 Winter Olympics has further stimulated the development of China’s ice and snow industry.In the Post-Winter Olympics era,how to maintain the high-quality development of the ice and snow industry has become a question of the times.Firstly,this paper analyzes the current situation of the development of the ice and snow industry and summarizes the characteristics of the development of the ice and snow industry,including:(1)the number of participants in ice and snow sports is increasing.From the successful bid of the Winter Olympic Games to October 2021,the number of Chinese residents who have participated in ice and snow sports is 346 million,and the participation rate of ice and snow sports is 24.56%.The initiative of“bringing 300million people to participate in ice and snow sports”has shifted from a vision to reality.(2)The main players of the ice and snow market continue to grow:as of January 2022,21,500 relevant enterprises have been searched in enterprises with the keywords of skiing,snow,ice,and snow making;(3)Innovative development of the ice and snow equipment manufacturing industry:since Beijing won the bid to host the 2022 Winter Olympics,China’s ice and snow equipment manufacturing industry has grown a number of excellent enterprises,including Heilong international,Tianbing snow making,Xuangong machinery,and has realized independent production of snow making machines.(4)Continuously enrich ice and snow sports events:since the Beijing Winter Olympics,all kinds of ice and snow events have increased.The market scale of ice and snow events will reach 160 billion Yuan in 2025,including both professional ice and snow sports events and non-professional events with public participation and entertainment,fitness and health as the main players;(5)The scale of the ice and snow industry continues to expand:according to the current market data,the development of China’s ice and snow industry has completed and will further complete the strategic objectives formulated in the deve
作者
杨丽花
王德显
YANG Lihua;WANG Dexian(Business School,China University of Political Science and Law,Beijing 100088,China;School of Sports Business,Beijing Sport University,Beijing 100084,China)
出处
《北京体育大学学报》
CSSCI
北大核心
2022年第5期135-145,共11页
Journal of Beijing Sport University
基金
国家社会科学基金项目“OFDI的双重技术效应与一带一路高质量发展研究”(项目编号:21BGJ032)
中央高校基本科研业务费专项资金资助课题“民营资本参与混合所有制改革路径研究”(项目编号:2019QD039)
。
关键词
冰雪产业
产业融合
产业链现代化
国际经验
制度构建
ice and snow industry
industry integration
modernization of industrial chain
international experience
institutional construction
