摘要
北京成功申办2022年冬奥会以及相关扶持政策出台,为我国冰雪产业发展带来新引擎与新动力。目前,我国冰雪产业进入快速发展阶段,冰雪旅游进入黄金发展期,市场潜力巨大,但相关配套服务不足;冰雪赛事影响力不断增强,但数量和质量有待提高;冰雪基础设施不断完善,但相关政策支持有待加强;冰雪营销体现不同地区的特色,但宣传力度有待强化;冰雪装备拥有较大的发展空间,但仍在低端徘徊。我国冰雪产业应抓住北京举办冬奥会带来的新机遇,借鉴冰雪产业强国的发展经验,扩大冰雪产业投资与消费,积累冰雪赛事申报和举办的经验,实现冰雪产业的高质量快速发展。
Under the background of Beijing successfully bid for the 2022 Winter Olympics, the relevant support policies have provided policy support for the development of China＇s ice and snow industry, which brought new motivation to its development. At present, Chinese ice and snow industry has entered a stage of rapid de- velopment. Chinese ice and snow tourism have entered the golden development period, and the market potential is huge, but the related supporting services are insufficient. The influence of ice and snow events is increasing, but the quantity and quality need to be improved. The ice and snow infrastructure are constantly improving, but related policies support needs to be strengthened. China＇s ice and snow marketing reflects the characteristics of different regions, but the promotion needs to be strengthened. Ice and snow equipment are still at the low end and have a large space for improvement. China＇s ice and snow industry should seize the new opportunities brought by the Beijing Winter Olympics, learn from the development experience of the strong ice and snow nations, expand the investment and consumption of the ice and snow industry, and accumulate the experience of ice and snow events declaration and organization to achieve high - quality and rapid develop- ment of the ice and snow industry.
作者
郭金丰
Guo Jin-feng(Sports Department,Heilongjiang University,Harbin Heilongjiang 150080)
出处
《经济纵横》
CSSCI
北大核心
2018年第8期114-120,共7页
Economic Review Journal
基金
黑龙江省教育科学规划重点课题"我国体育院校休闲体育专业课程体系建设研究"(编号:GJB1316077)
黑龙江省哲学社会科学扶持共建项目"冰雪体育文化产业资源整合与结构优化研究"(编号:16TYE06)的成果
关键词
北京
冬奥会
冰雪产业
冰雪装备制造
Beijing
Winter Olympic
Ice and Snow Industry
Ice and Snow Equipment Manufacture
