摘要
近年来,随着疫情逐渐开始常态化防控,由此带来了户外露营行业的兴盛。受到社交媒体等各方面的宣传,年轻群体成为户外品牌的潜在目标,有着更加广阔的市场。论文通过调研及网络问卷形式挖掘用户的需求及机会点,整合根据机会点提出的对策,形成新的户外品牌的商业模式,完成户外品牌企业从单一业务商业模式向复合型新商业模式的转变。
In recent years,as the epidemic gradually began to normalize prevention and control,resulting in the prosperity of outdoor camping industry.By social media and other aspects of the publicity,the young group has become a potential target of outdoor brands,with a broader market.In this paper,users'needs and opportunity points are explored through research and network questionnaire,and countermeasures are integrated according to the opportunity points,so as to form a new business mode of outdoor brands and complete the transformation of outdoor brand enterprises from a single business mode to a compound new business mode.
作者
林怡婕
LIN Yi-jie(Hebei University of Technology,Tianjin 300401,China)
出处
《中小企业管理与科技》
2022年第5期49-51,共3页
Management & Technology of SME
关键词
商业模式
户外露营
创新
用户需求
business mode
outdoor camping
innovation
user demand
