摘要
文章选取露营旅游者的中文网络游记为研究对象,借助ROST Content Mining 6和NVivo 8软件,使用内容分析和质性主题分析两者相结合的研究方法,分析了游客在露营地的旅游体验关注点。研究结果表明:露营旅游体验的核心主题是露营活动、露营装备和露营情绪;露营活动主要围绕露营的核心区域展开,有动态活动、静态活动;露营装备主要涉及住宿、饮食、娱乐和其他生活设备;露营者的情绪变化主要有积极情绪和消极情绪,其中积极情绪占据主导地位。
This paper analyzed the experience of tourists in the campsite by means of ROST Content Mining 6 and NVivo showe campi equip campe tion. 8 software, which used the combination of content analysis and qualitative theme analysis. The results d thaL the main theme of the camping tourism experience was camping activities, camping equipment and ng emotions. Camping activities include static and dynamic activities around camping core areas. Camping ment mainly involves accommodation, catering, entertainment and other living equipment ; The mood of the rs mainly have positive emotions and negative emotions, in which positive emotions have a dominant position.
出处
《特区经济》
2017年第10期80-82,共3页
Special Zone Economy
基金
四川省哲学社会科学重点研究基地(四川旅游发展研究中心)课题(编号:LYC15-19)支持
关键词
内容分析
主题分析
露营地
旅游体验
content analysis
thematic analysis
campsite
travel experience
