摘要
广府文化即汉族广府民系的文化,其分布地域较广,具有独特的艺术特色与文化底蕴。将其运用到包装设计中,尤其是运用到本土产品的包装设计中,能够反映出地域民俗文化风情,对于特色品牌的打造和品牌包装效应起到促进作用。深入挖掘广府民俗文化的精神内涵和文化特色,将广府文化运用到广州特色食品包装设计中,能有效推动广府传统文化的传播与传承,同时提升广州特色食品的知名度。
Guangfu culture is the culture of the Guangfu people of the Han nationality,which is widely distributed and has unique artistic characteristics and cultural deposits.Applying it to the packaging design,especially to the packaging design of local products,can reflect the local folk culture and customs,and promote the building of characteristic brands and brand packaging effect.Digging deeply into the spiritual connotation and cultural characteristics of Guangzhou folk culture,applying guangzhou culture to the packaging design of Guangzhou characteristic food can effectively promote the spread and inheritance of Guangzhou traditional culture,and enhance the popularity of Guangzhou characteristic food.
作者
姚傲雪
钟金宇
胡玲玲
YAO Ao-xue;ZHONG Jin-yu;HU Ling-ling(School of Architecture,Art and Media,Guangzhou Huaxia Vocational College,Guangzhou 510935,China)
出处
《绿色包装》
2022年第4期60-63,共4页
Green Packaging
基金
2020年度广东省普通高校人文社科项目(青年创新人才类项目2020WQNCX251)。
关键词
广府文化
广州市
食品包装设计
Guangfu culture
Guangzhou
food packaging design
