摘要
随着社会的不断发展与经济层面的不断变革,一些相关领域的设计应用价值也逐渐引起了越来越多人的重视。其中,文创产品就是较为重要的一部分。文创产品在对社会构建起着积极作用的同时也促使人们去思考它在提升与丰富的过程中所涉及到的影响因素。而诸多理论普遍认为,文创产品设计与应用问题的解决就是建立在良好的心理共鸣激励效果以及地域文化符号文化的辅助层面上,这也就意味着两者的提升以及融合效果将对整个文创产品的设计过程产生一定的积极影响。在这一过程中所得到的启示就是相关行业要发展进而实现提升就必须要对这两方面有所加强。因此,本文中提出了如增强理论认知、构建沟通体系等在内的诸多建议,并期望能为相关行业在文创产品设计层面带来更多借鉴意义。
With the continuous development of society and the continuous changes in the economic level,the value of design and application in some related fields has gradually attracted more and more attention.Among them,cultural creation products are a more important part.While cultural creation products play a positive role in social construction,they also have to let people think about the factors involved in its promotion and enrichment.Many theories generally believe that its design and application problems are based on good psychological resonance incentives and the auxiliary aspects of regional cultural symbol culture.This also means that the improvement of the two and the integration effect will have a certain positive impact on the design process of the entire cultural creation products.This has led us to the areas for which the development of relevant industries should be promoted and advanced.Therefore,this paper puts forward a lot of suggestions,such as enhancing theoretical cognition and constructing communication system,etc.,and expects to bring more referential significance to the related industries in the aspect of the design of cultural creation products.
出处
《企业经济》
CSSCI
北大核心
2018年第12期109-114,共6页
Enterprise Economy
关键词
心理共鸣策略
地域文化符号
文创产品设计
价值提升
psychological resonance strategy
geographical cultural symbol
cultural creation product
design value enhancement
