摘要
红色研学旅游是爱国主义教育的重要方式之一,而以旅游为载体进行开发与宣传,可以使得红色文化更加具象化,更具直观性和吸引力。研学旅游的主要受众群体青少年往往习惯于从新媒体获取知识和讯息。善用新媒体传播途径,能够为武乡县红色研学旅游开发、宣传与推广提供新思路。
Red education tourism is one of the important ways of patriotism education.The development and publicity with tourism as the carrier can make the red culture more concrete,more intuitive and attractive.Teenagers,the main audience of education tourism,get used to acquiring knowledge and information from new media.Making good use of new media communication channels can provide new ideas for the development,publicity and promotion of red education tourism in Wuxiang county.
作者
王珺
WANG Jun(Changzhi Vocational and Technical College,Changzhi,Shanxi 046000,China)
出处
《晋城职业技术学院学报》
2022年第3期47-50,共4页
Journal of Jincheng Institute of Technology
关键词
新媒体
红色旅游
研学旅游
旅游吸引力
new media
red tourism
education tourism
tourism attraction
