摘要
本文意在研究当前经济发展下的盲盒产品包装设计,进而对文具、玩具等文娱类产品的设计和包装进行有针对性地改动;通过了解“盲盒”的发展历程,分析目前市场上多款包装形式特殊盲盒产品的包装设计案例;最终针对“盲盒”包装的特点,提出后盲盒经济时代盲盒产品包装应该以包装开启前、包装开启时和包装开启后三个阶段分别进行改动。并通过研究总结盲盒产品包装的设计经验,有针对性地改动,对未来的盲盒、文具乃至文娱大类商品的销售而言意义重大,有利于在市场竞争中提升竞争力。
This paper aims to study the packaging design of blind box products in the current economic development,and then make targeted changes to the design and packaging of stationery,toys and other recreational products.Through understanding the development history of"blind box",we analyze a variety of packaging design cases of special blind box products in the market.In view of the characteristics of"blind box"packaging,it is proposed that the packaging of blind box products in the post-blind box economy should be modified in three stages:before the package is opened,when the package is opened and after the package is opened.And through the study to summarize the design experience of blind box product packaging,targeted changes are of great significance to the future sales of blind boxes,stationery and even cultural and recreational categories of goods,which will help to enhance competitiveness in the market competition.
作者
焦绍聪
吴波
Jiao Shaocong;Wu Bo(Qiqihar University,Qiqihar Heilongjiang 161000)
出处
《流行色》
2022年第4期94-96,共3页
Fashion Color
关键词
盲盒
包装设计
趣味性包装
交互式理念
blind box
Packaging Design
Fun packaging
Interactive concept
