摘要
移动互联网的技术发展将大众带入高度数字化的虚拟社会,个体以数字化形式活跃在虚拟空间。数据成为一种重要资源,众多个体数据汇聚而成的流量,成为草根实现阶层跨越的核心社会资本。草根通过网络流量资源的聚集、储存、利用,实现社会阶层流动。即通过才艺展示、内容呈现、直播互动、故事建构等,收获粉丝、关注、点赞、打赏、转发等流量资源,突破阶层边界,成为高网络位势的网红。进而将其转化为经济收入,实现经济能力、社会身份、政治地位、文化资本的阶层性突破,完成向上社会流动。流量资源存量和流量资源结构影响网友维持社会阶层的能力以及社会地位的稳定性,为社会阶层结构的调整提供了可能,也为社会流动提供新的路径。
The technological development of the mobile internet has brought the public into a highly digital virtual society,and individuals are active in the virtual space in a digital form.Data has become an important resource,and the flow of aggregated individual data has become the core social capital for grassroots to achieve class leap.Grassroots realize social class mobility through the aggregation,storage and utilization of traffic resources.They gain traffic resources such as fans,attention,likes,rewards,forwarding,etc.through talent show,content presentation,live broadcast interaction,story construction,etc.,thus break through the class boundary and become internet celebrities with high internet potential.Then they convert their resources into economic income,achieve stratified breakthroughs in economic ability,social identity,political status,and cultural capital,and eventually complete upward social mobility.The stock and structure of traffic resources affect the ability of netizens to maintain social class and the stability of their social status,which provides the possibility for adjustment of social class structure and a new path for social mobility.
作者
吕鹏
李蒙迪
IüPeng;LI Meng-di
出处
《中国地质大学学报（社会科学版）》
CSSCI
北大核心
2022年第3期137-146,共10页
Journal of China University of Geosciences(Social Sciences Edition)
基金
国家社会科学基金重大项目“基于大数据的反社会行为预测研究”(17ZDA117)
国家社会科学基金重大项目“新技术应用背景下数字社会特征研究”(19ZDA143)。
关键词
草根
网红
网络位势
资源存量
社会阶层
社会地位
grassroot
internet celebrities
potential of internet
resources store
social stratification
social status
