摘要
企业文化是企业在经营环境中保持竞争力的内在的、柔性的重要因素。在现代企业文化建设和管理过程中,必须充分利用数字技术增加企业文化的传承,强化和管理企业文化的传播,激发企业文化的活力,拓展企业文化的传播时间和空间。数字技术管理企业文化的主要工作是打造企业形象和品牌、创建企业门户网站、做好企业资源管理以及舆论导向。
Corporate culture is an important internal and flexible factor for enterprises to maintain competitiveness in the business environment.In the process of modern corporate culture construction and management,we must make full use of digital technology to increase the inheritance of corporate culture,strengthen and manage the dissemination of corporate culture,stimulate the vitality of corporate culture and expand the dissemination time and space of corporate culture.The main work of digital technology management of corporate culture is to create corporate image and brand,create corporate portal,do a good job in enterprise resource management and public opinion guidance.
作者
刘建国
LIU Jianguo(Beijing Institute of Economics and Mangement,Beijing,102602 China)
出处
《科技资讯》
2022年第7期242-244,共3页
Science & Technology Information
关键词
数字技术
企业文化
管理
方法
Digital technology
Corporate culture
Administration
Method
