摘要
文中基于山西和陕西两省788户创业农户调研数据,实证检验政府规制对农户绿色创业意愿的影响,并构建有调节的中介效应模型分析其作用机制。结果表明:1)政府规制显著正向影响农户绿色创业意愿。2)绿色创业认知在政府规制影响农户绿色创业意愿中发挥部分中介作用,该中介效应占总效应的21.33%。3)绿色创业的环境友好性、前景广阔性、风险可控性三者在政府规制对农户绿色创业意愿的影响中起到中介效应,而在上述中介效应中,环境素养起到了调节作用。
Based on the survey data of 788 entrepreneurial farmers in Shanxi and Shaanxi provinces,this study empirically examined the impact of government regulations on farmers′green entrepreneurial willingness,and constructed a moderated mediation effect model to analyze its mechanism.The results showed that government regulations had a significant positive impact on farmers′green entrepreneurial willingness.Green entrepreneurial cognition played a partial mediating role in the influence of government regulations on farmers′green entrepreneurial willingness,which accounted for 21.33%of the total effect.The environmental friendliness,anticipated broad prospect,and the degree of risk controllability of green entrepreneurship all mediated the relationship between government regulations and farmers′green entrepreneurial willingness,and those three mediating effects were moderated by environmental literacy of farmers.
作者
于丽卫
孔荣
YU Liwei;KONG Rong(College of Economics and Management,Northwest A&F University,Yangling 712100,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2022年第4期8-14,共7页
Journal of Arid Land Resources and Environment
基金
国家自然科学基金项目(71773094)资助。
关键词
农户
政府规制
环境素养
绿色创业认知
绿色创业意愿
farmers
government regulation
environmental literacy
green entrepreneurial cognition
green entrepreneurial willingness
