摘要
运用文献资料法、访谈法、参与式观察法等,梳理疫情防控常态化下转播技术赋能体育赛事的特征及启示。研究认为,在疫情防控常态化背景下,体育赛事面临的挑战:训练比赛失序、观赛体验弱化、转播风险增大、商业营销受限、办赛热情下降;而转播技术赋能体育赛事的主要特征:突破时空阻隔、提升视听体验、全真模拟再现、声场环境再造、赛场景观再造。结合疫情防控常态化下体育赛事面临的可能问题,提出转播技术赋能体育赛事的多方面启示:运用技术力量降低疫情风险和转播成本;使用转播技术弥合受众观赛缺憾和体验;利用转播技术提升体育赛事价值和影响力;巧用转播技术辅助训练和项目文化传播;会用转播技术讲好主办国和主办地故事。
By using the methods of literature review,interview and participatory observation,this paper sorted out the characteristics and enlightenment of sporting events empowered by broadcasting technology under the normalization of COVID-19 prevention and control.According to the study,the challenges of sporting events in the context of the normalization of epidemic prevention and control include disordered training and competition,weakened spectator experience,increased risk of broadcast,limited commercial marketing,and decreased enthusiasm for hosting games.However,the main features of sporting events empowered by broadcasting technology include breaking through the time-space barrier,improving the audio-visual experience,reproducing the full-real simulation,reconstructing the sound field environment and the stadium landscape.Combined with the possible problems faced by sporting events under the normalization of COVID-19 prevention and control,this study proposed multiple implications for sporting events empowered by broadcasting technology:We should use technology to reduce epidemic risks and broadcasting costs,bridge the gap of audience's experience of watching the games,enhance the value and influence of sporting events,assist training and sport culture promotion,and tell a good story of the host country and the host place.
作者
刘正
曹宇
LIU Zheng;CAO Yu(Signal Producing and Broadcasting Laboratory for Sports Events,Beijing Sport University,Beijing 100084,China;College of Sports Engineering,Beijing Sport University,Beijing 100084,China)
出处
《体育文化导刊》
CSSCI
北大核心
2022年第4期41-46,共6页
Sports Culture Guide
关键词
体育管理
体育赛事传播
新冠疫情
转播技术
体育赛事
sports management
sporting events communication
COVID-19
broadcasting technology
sporting events
