摘要
价值共创理论近两年在出版学界逐渐成为热点,文章旨在厘清价值共创理论两个主要范式,梳理并审视国内出版业价值共创研究的现状及不足,指出融合出版的价值共创应从当前的外在框架性研究延伸到内在机理研究,包括从共创技术到共创文化的拓展、从价值主张到共创内容的拓展、从一般产品用户到图书读者的聚焦、从全球出版业到中国出版业共创制度聚焦四个方面,尝试解决该理论在出版界被简单套用、缺乏具体行业化的问题。
Value co-creation and related theories have become hot issues in the academic circle of publication studies.This research distinguishes between two main paradigms of value co-creation,sorts through relevant literature and examines the status quo and limitations of our country’s value co-creation studies concerning publishing industry.The value co-creation of integrated publishing should be extended from the current external framework research to the internal texture research,which includes four aspects:the expansion from co-creating technology to co-creating culture,the expansion from value proposition to co-creating content,the focus shifting from general product users to book readers,and the focus on co-creating system shifting from global publishing industry to Chinese publishing industry.Therefore,this research preliminarily solves the problem that the theory is simply applied in the publishing industry and lacks specific practical application.
作者
徐海龙
丁莉
XU Hai-long;DING Li(Department of Cultural Industry,Capital Normal University,Beijing 100089,China;School of Animation and Digital Arts,Communication University of China,Beijing 100024,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第2期25-31,共7页
Editorial Friend
基金
国家社会科学基金艺术学重大项目“5G时代文化产业新业态、新模式研究”(20ZD50)。
关键词
主体
内容
价值共创
出版业
subject
content
value co-creation
publishing industry
