摘要
随着互联网媒介技术的发展,中国电视剧传播生态发生了巨大的变革,“大剧看总台”与诸多头部卫视的“拼播”策略,重新定义了剧台关系。网络平台的“剧场化运营”和“超前点播”模式引发的争议,体现了台网竞合愈演愈烈的趋势。“剧感”和“网感”的融合与分野,正塑造着中国年轻一代对电视剧的审美习惯和观看行为。
With the development of Internet media technology,the ecology of TV series in China has undergone great changes.“Watching big-budget TV series on CCTV”strategy and the“co-broadcasting”strategy by some top-ranking satellite TV channels have redefined the relationship between TV series and TV stations.The controver-sy caused by the“Theater-style operation”strategy and the“VOD in advance”model reflects the increasingly fierce competition between TV stations and the Internet.The combination and separation of“drama sense”and“network sense”are shaping the aesthetic habits and watching behaviors of the young generation of the Chinese TV audience.
作者
范志忠
仇璜
Fan Zhizhong;Qiu Huang
出处
《东岳论丛》
CSSCI
北大核心
2022年第4期64-72,191,共10页
DongYue Tribune
基金
国家社科基金艺术学重大项目“新时代中国电影工业体系发展研究”(项目编号:20ZD19)阶段性成果。
