摘要
文化记忆作为连接过去与现在、展现集体文化想象的重要纽带,既延续了文明的精髓,也推动了文化的发展与传承。随着数字技术的迅猛发展,短视频凭借其智能交互、临场沉浸和个性化社交等特征,逐渐成为构建文化记忆的重要媒介。通过符号象征、叙事策略和主体互动,短视频为文化记忆注入了新的生命力。符号象征在短视频中不仅是视觉呈现的关键,还通过数字技术的支持赋予文化符号广泛的社会意义。短视频中的符号选择既需承载文化记忆的历史性,又需通过技术手段实现现代性表达,以强化大众对文化记忆的理解和认同,多种符号类型的结合推动了文化记忆的再现与重构。通过巧妙的叙事策略,短视频能够在有限的时间内传递丰富的文化内涵,展现多元的文化记忆,并通过叙事结构的构建、情感叙事的应用和叙事视角的选择,增强观众对文化记忆的认同感和理解力。主体互动作为短视频文化记忆建构的重要组成部分,通过评论、点赞和分享等形式,不仅促进了文化记忆的传播,还进一步推动了其重构与再生。
Cultural memory serves as a vital link between the past and the present,showcasing collective cultural imagination and revealing the continuity of civilization.It carries the essence of cultural preservation and regeneration.With the rapid development of digital technology,short videos have emerged as significant mediums for constructing cultural memory,thanks to their intelligent interaction,immersive experience,and personalized social features.Through symbolic representation,narrative strategies and subject interaction,short videos breathe new life into cultural memory.In the selection and expression of symbols,short videos not only recreate specific symbols within cultural memory but also imbue these symbols with new social meanings.By employing skillful narrative strategies,short videos can convey rich cultural content within a limited time,presenting diverse cultural memories.This is achieved through the construction of narrative structures,the application of emotional narratives,and the choice of narrative perspectives,which enhance the audience's recognition and understanding of cultural memory.Subject interaction,as a crucial component of the construction of cultural memory in short videos,promotes the dissemination of cultural memory through comments,likes,and shares,while also driving its reconstruction and regeneration through interaction.The study suggests that short videos are not only new carriers of cultural memory transmission but also build a more dynamic and diverse cultural memory system through rich interactions and forms of expression.
作者
潘丽文
PAN Li-wen(Department of Party History and Party Building,Jiangxi Provincial Party School,Nanchang,Jiangxi,330108)
出处
《深圳大学学报（人文社会科学版）》
CSSCI
北大核心
2024年第5期141-150,共10页
Journal of Shenzhen University：Humanities & Social Sciences
基金
国家社会科学基金青年项目“人工智能时代意识形态风险防范机制创新研究”(23CKS053)
江西省社会科学“十四五”基金项目“赣南等原中央苏区红色文化资源的数字化保护及利用研究”(24DJ14)。
关键词
短视频
文化记忆
符号象征
叙事策略
主体互动
short videos
cultural memory
symbolic representation
narrative strategies
subject interaction
