摘要
在新零售背景下社区生鲜电商行业受到学术界越来越多的关注。本研究以兴盛优选为切入点,对其发展情况及存在的问题进行分析。分析发现,兴盛优选存在配送时间相对滞后,配送及时性亟待提高;团长的服务和忠诚度制约平台发展;自提模式吸引力有待加强等问题。最后,本研究结合问题提出了优化物流配送体系;加强人力资源管理,提高服务质量;加大营销的推广力度的策略建议,以期为社区生鲜电商的可持续发展提供借鉴。
In the context of new retail,the community fresh food e-commerce industry has received more and more attention from academia.This book takes prosperity optimization as the starting point to analyze its development and its existing problems.The analysis found that:Prosperity Optimal has relatively lagging delivery time,and the timeliness of delivery needs to be improved;the service and loyalty of the group leader restrict the development of the platform;the attractiveness of the self-pickup model needs to be improved.Finally,this research combines its problems and puts forward strategies for optimizing the logistics distribution system;strengthening human resource management and improving service quality;increasing marketing promotion efforts,in order to provide a reference for the sustainable development of community fresh food e-commerce.
作者
张银平
ZHANG Yin-ping(Zhengzhou University of Science and Technology,Zhengzhou,450064)
出处
《江苏商论》
2022年第3期26-28,54,共4页
Jiangsu Commercial Forum
关键词
新零售
社区生鲜
对策
兴盛优选
New retail
Community fresh food
Countermeasure
Xingsheng Optimum
