摘要
商标反向混淆是一种特殊的商标侵权行为。在反向混淆案件中,法院通常判令侵权人承担停止侵害、赔偿损失等民事责任。通过对现有知识产权侵权不停止裁判情况的分析,商标反向混淆案件的裁判规则突破传统侵权救济模式,以判令"侵权不停止+替代措施"的方式替代传统侵权救济模式中的"停止侵权",将更有利于实现商标权人与侵权人之间的利益最大化以及社会公共利益最大化,并且利于满足各方主体利益平衡的需求。
Trademark reverse confusion is a special type of trademark infringement.In reverse confusion cases,the court usually orders the infringer to stop the infringement and compensate for the losses.Based on the analysis of current situation of the non-cessation of infringement of intellectual property rights,it is suggested that the judgment rules of the reverse confusion cases should break through the traditional pattern of relief.This paper argues that applying the pattern of“non-cessation of infringement + alternative measures”to replace the traditional pattern of relief of infringement is more likely to realize the interests maximization between the trademark owners and infringers,as well as the public interests maximization.Moreover,it meets the needs of balancing the interests of all parties.
作者
黄武双
陈芊伊
Huang Wushuang;Chen Qianyi(School of Intellectual Property,East China University of Political Science and Law,Shanghai 200042,China)
出处
《科技与法律（中英文）》
CSSCI
2022年第1期101-108,共8页
Science Technology and Law（Chinese-English Version）
关键词
商标反向混淆
侵权不停止
利益平衡
效益最大化
替代措施
trademark reverse confusion
non-cessation of infringement
balance of interest
maximization of benefits
alternative measures
