摘要
商标反向混淆作为一种新型的商标侵权行为具有其特殊性,与传统混淆方式相比更易潜存双方当事人权利对峙现象,诱发多重利益风险。仅依靠传统商标侵权的救济模式和赔偿标准,已不能满足利益平衡与效益最大化的目的。为保护各方主体的合法利益,维护平稳的市场竞争秩序,对传统商标侵权救济模式予以部分限制确有必要。为此,应当综合考量行为主体的主观性、社会公共利益的折损情况以及市场竞争秩序的稳定性,区分不同情形予以有效应对,避免一味套用传统救济模式所带来的社会损失。建议以商标许可、转让或商标共存等协商方式解决纠纷,以实现利益平衡与效益最优目的。
As a new model of trademark infringement,trademark reverse obfuscation has its particularity. Compared with the traditional confusing model,it is easier to submerge the confrontation between the parties’ rights and induce multiple interests risk. Only relying on the relief mode and compensation standard of traditional trademark infringement can not satisfy the goal of balancing interests and maximizing benefits.In order to protect the legitimate interests of all parties and maintain a stable market competition order,it is necessary to restrict some traditional trademark infringement relief modes. Therefore,one should consider the subjectivity of the subject,the loss of social public interests and the stability of the market competition order,so as to solve the problems in different situations and avoid the series of social losses caused by the traditional remedy model. It is suggested that disputes might be considered to be resolved through negotiation,such as trademark licensing,transfer or trademark coexistence,so as to achieve the goal of balance of interests and efficiency.
出处
《北方法学》
CSSCI
北大核心
2019年第1期63-71,共9页
Northern Legal Science
基金
国家社会科学基金项目"知识产权商业化运营风险控制视阈下的发展权研究"(15BFX101)的阶段性研究成果
关键词
商标反向混淆
利益平衡
商标共存
效益最大化
trademark reverse obfuscation
interest balance
trademark coexistence
maximization of benefits
