摘要
在中共中央顺应时代发展,及早出台媒体融合相关政策指引传统广电进行媒体融合的国家战略统筹中,媒体融合发展理念承担打造一个更加平衡、健康的数字传播生态的重任,朝向使人享受更加美好生活的方向跃迁。据此,如何顺应媒体深度融合、跟进新一轮创新发展机遇,决定着我国媒体融合纵深推进的现实成效与未来走向。基于这一核心问题,文章分析了媒体融合的理论源流与实践面向,并以我国网络视频平台自主创新范例芒果TV为例,梳理了媒体融合创新实践行动主体之一的演进取径。
In the context of the CPC Central Committee s overall national strategic planning to introduce relevant policies to guide traditional broadcasting media to carry out Media Convergence as soon as possible,the concept of Media Convergence shoulders the task of building a more balanced and healthy Digital Communication Ecology,thus leaping towards a better life for people.Accordingly,how to seize a new round opportunity for innovative development through In-depth Media Convergence determines the practical effect and future direction of deep-reaching promotion of Media Convergence in China.Based on this core issue,this paper analyzes the theoretical origins and practical orientation of Media Convergence,and sorts out the specific evolution path for one of the subjects of Media Convergence innovation practice based on Mango TV,an example of autonomous innovation among China s Online Video Platforms.
出处
《传媒经济与管理研究》
2021年第3期132-150,共19页
Media Economics and Management Research
基金
国家社会科学基金青年项目“中国网络视频产业生态创新系统与融合成长路径研究”(18CXW010)。
关键词
媒介进化观
媒体融合
网络视频平台
数字传播生态
Evolutionary View of Media
Media Convergence
Online Video Platform
Digital Communication Ecology
