摘要
基于“21世纪海上丝绸之路”倡议的顶层设计与实践经验,中国已初步形成了具有本土化、民族化特色的海洋话语体系。然而,中国海洋话语传播效果不佳且缺乏战略统筹,弱化了中国海洋话语的国际影响力,并令“21世纪海上丝绸之路”倡议频频受到西方海洋联盟国家的污名化,陷入“有理难言”的困境。中国应从传播者、传播内容、传播途径、传播对象(受众)和信息反馈等角度出发,系统探究海洋话语传播过程中的不足,进而提出优化对策,形成科学严谨、前后呼应以及“一地一策”“一事一策”的海洋话语对外传播大战略。
Based on the top-level design and practical experience of“the 21st Century Maritime Silk Road”Initiative,China has initially formed a maritime discourse system with“localization”and“nationalization”characteristics.However,the low efficiency of China’s maritime discourse communication as well as the lack of strategic coordination weakens the international influence of China’s maritime discourse,and makes that initiative frequently stigmatized by the western maritime alliance countries,and falls into the dilemma of“finding it hard to vindicate oneself”.Therefore,China needs to explore the deficiencies in the process of maritime discourse communication from the perspectives of communicator,communication content,communication channel,communication object(audience)and information feedback,and then puts forward the optimization countermeasures to form a scientific and well-planned macro strategy on maritime discourse external communication,which should be consistent and precisely targeted with“one policy for one place”and“one measure for one issue”.
作者
孟晓宇
MENG Xiao-yu(School of Northeast Asia Studies,Shandong University,Weihai Shandong 264209,China)
出处
《江南社会学院学报》
2021年第3期35-41,共7页
Journal of Jiangnan Social University
基金
教育部人文社会科学规划基金项目“海洋政治学的中国话语构建研究”(项目编号:19YJAGJW009)的阶段性成果。
关键词
“21世纪海上丝绸之路”倡议
海洋话语
话语权
国家形象塑造
“the 21st Century Maritime Silk Road”Initiative
Maritime Discourse
Discourse Power
National Image Building
