摘要
[研究方法]针对古代装饰纹样在丝巾中的设计效果,以中西方艺术融汇的南北朝时期的装饰纹样为代表,精选14个有代表性的装饰纹样以及11组感性形容词对,采用李克特5级量表法对20~45岁的女性群体进行问卷调查。运用SPSS23.0软件统计分析调查数据,并运用感性工学原理对丝巾纹样与消费者的感性心理进行相关性研究,根据感性心理的量化结果,建立感性因子下丝巾的分布象限图。[研究结果与结论]结果表明,丝巾纹样的感性需求主要包括2个因子:气质因子和个性因子。气质因子让人产生高雅、成熟、文艺、宁静或者淳朴、可爱、通俗、活泼等感觉;个性因子让人产生含蓄、温婉或者奔放、豪放的感觉。以气质因子为主的丝巾非常受消费者喜爱,以个性因子为主的丝巾较受消费者喜爱。不同装饰纹样的丝巾给人不同的感受,消费者喜爱程度也不同,设计师可精准把握款式定位,选择合适的装饰纹样进行丝巾设计。
The origin of silk scarves can be traced back to 3000 years ago, it was originally used to keep warm. With the development of the times and aesthetic changes, silk scarves gradually have the characteristics of decoration. In the Northern and Southern Dynasties, it appeared in the form of "draped silk", and its decoration gradually occupied a dominant position in modern times. The Northern and Southern Dynasties was a period of fierce cultural conflict and exchange between the Han and Xianbei nationalities, as well as a period of cultural integration and prosperity between China and foreign countries. Envoys,monks and businessmen from various countries traveled on the silk road. On the basis of continuous development, Chinese traditional decorative patterns were combined with foreign decorative art to inject fresh blood into the development of ancient patterns in China. The existing decorative patterns of the Northern and Southern Dynasties are mostly found in grottoes. Various patterns are carved inside and outside the grottoes. In addition to the traditional patterns since the Qin and Han Dynasties, with the eastward spread of Buddhism, the decorative arts of India, Persia and Greece were also introduced. According to the source, they are roughly divided into two parts: one part is inherited from the Han Dynasty, and the other part is introduced from foreign countries. Therefore, many foreign patterns can be seen, such as honeysuckle pattern, scroll pattern, lotus petal pattern, Lianzhu pattern, scroll pattern, animal pattern, and patterns of Flying Apsaras, flame, precious pearl, Garuda, etc. By consulting relevant materials, this paper selects 14 representative decorative patterns in the Northern and Southern Dynasties, and classifies them into figures, animals, plants, geometry and mythology and biography according to the general pattern law, so as to study the design effect of decorative patterns in silk scarves in the northern and Southern Dynasties. By interview and discussion, 11 groups of perceptual adje
作者
贾瑞星
高子期
JIA Ruixing;GAO Ziqi(Apparel and Art Design College,Xi'an Polytechnic University,Xi'an 710048 China)
出处
《服饰导刊》
2022年第1期98-104,共7页
Fashion Guide
基金
陕西省社会科学基金项目(2019H011)。
关键词
感性工学
南北朝纹样
丝巾
感性因子
喜爱度
perceptual engineering
perceptual evaluation
patterns of the Northern and Southern Dynasties
silk scarf
design
perceptual factor
liking degree
