摘要
为了探讨消费者对不同款式男式内裤的感性认知,运用Photoshop软件,绘制15款具有代表性的男式内裤款式图,筛选出10对描述男式内裤款式的感性形容词,以20~25岁的男大学生为调查对象,采取面对面随机方式进行调查问卷,运用感性工学的方法对调查数据进行均值分析、因子分析和聚类分析。结果表明:影响男式内裤款式设计的感性因子为款式因子、风格因子和个性因子,并通过聚类分析得到不同款式男式内裤给人的主观感受,为服装设计师设计男式内裤提供一定的参考价值。
In order to explore the influence of different men’s underwear style on consumers perceptual cognition,15 representative men’s underwear style are drawn by photoshop software,10 pairs of perceptual evaluation adjectives are selected,and 20~25 years old male college students are inestigated on the perception through questionnaire by using a face-to-face random method.The data are analyzed by means analysis,factor analysis and cluster analysis.The results show that the perceptual factors influencing the men’s underwear are style factor,mode factor and personality factor,and the subjective feeling of different men’s underwear could be obtained through cluster analysis.The study provides certain reference value for fashion designer.
作者
张中启
Zhang Zhongqi(Art College,Taishan University,Tai’an,Shandong 271021,China)
出处
《针织工业》
北大核心
2022年第9期56-59,共4页
Knitting Industries
基金
2021年度山东省艺术科学重点课题(21ZB05180004)
2019年度山东省社会科学普及应用研究项目(2019-SKZC-09)
关键词
感性工学
男式内裤
款式设计
因子分析
感性评价
聚类分析
Perceptual Engineering
Men’s Underwear
Style Design
Factor Analysis
Perceptual Evaluation
Cluster Analysis
