摘要
近年来,随着传统文化的不断苏醒,传统射箭文化产业逐步得到复苏。本文运用文献资料法、逻辑分析法、调查法,基于swot分析法分析传统射箭文化产业在当下社会发展中存在的优势、劣势、机遇与挑战,旨在促进传统弓箭文化产业的进一步发展。
In recent years, with the awakening of traditional culture, the traditional archery culture industry also gradually recovers. Based on SWOT analysis, this paper uses literature review, logical analysis and survey to analyze the advantages, disadvantages, opportunities and challenges of traditional archery culture industry in the current social development, so as to promote its further development.
作者
马银平
Ma Yinping(Medical College of Shaoguan University,Guangdong521000,China)
关键词
传统弓箭
swto分析法
文化产业
traditional archery culture
SWOT analysis
cultural industry
