摘要
《经济学人》杂志自创办以来,以观点鲜明、视角全面、眼光独到、批判深入著称,其封面设计也独具特色。在多模态话语分析理论视野下,以2009—2018期间《经济学人》(亚太版)杂志上出现的54个中国主题封面为研究对象,研究其图形(像)、文字、色彩等视觉模态的再现意义、互动意义及构图意义。研究发现,该杂志中国主题封面多模态话语的构建准确地表达了杂志封面语篇的整体意义。由此可见,运用多模态话语分析理论及方法对《经济学人》杂志中国主题封面进行量化与质性研究,对于传统设计学的研究方法,是一种较为新颖的尝试,具有一定的适用性与可操作性。
Since its inception,The Economist has a unique perspective,a comprehensive perspective,a unique vision,a deep criticism of the famous,the cover design is also unique.In the context of multimodal discourse analysis,54 Chinese themed coverings appearing in The Economist magazine during 2009—2018 were chosen as the research objects,and their graphic meaning,interactive significance and composition meaning were studied.It is found that the construction of multimodal discourse on the Chinese theme cover of the magazine accurately expresses the overall meaning of the cover discourse of the magazine.It can be seen that the quantitative and qualitative research on the Chinese theme cover of The Economist by using the theory and method of multimodal discourse analysis is a relatively novel attempt for the research method of traditional design,which has certain applicability and operability.
作者
何靖
杨莉萍
He Jing;Yang Liping
出处
《文化产业研究》
2021年第2期372-383,共12页
Cultural Industry Research
基金
2019年度教育部人文社会科学研究青年项目“《经济学人》杂志封面的中国形象设计研究(1978—2018)”(19YJC760028)的阶段性研究成果。
