摘要
众包物流是一种新兴的物流形式,以其高效便捷的服务和较低的运输成本,发展前景广阔。在相关理论的基础上,从感知视角构建了顾客参与众包物流模式意愿的模型,并通过回收的191份有效样本数据为参考进行实证分析。研究结果表明感知质量对感知价值有显著正向影响,感知价值对参与意愿有显著正向影响,安全风险对参与意愿有显著负向影响。据此从拓宽业务范畴、完善技术及人员管理等方面提出了进一步提升顾客参与意愿的建议。
Crowdsourcing logistics is a new form of logistics.With its efficient and convenient service and low transportation cost,it has broad development prospects.On the basis of relevant theories,this paper constructs a model of customers'willingness to participate in crowdsourcing logistics mode from the perspective of perception,and makes an empirical analysis with 191 valid sample data as a reference.The results show that perceived quality has a significant positive impact on perceived value,perceived value has a significant positive impact on participation intention,and security risk has a significant negative impact on participation intention.Accordingly,suggestions are put forward to further enhance customers'willingness to participate from the aspects of broadening business scope,improving technology and personnel management.
作者
曹淑雯
廖吉林
CAO Shuwen;LIAO Jilin(School of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)
出处
《物流科技》
2022年第2期14-18,共5页
Logistics Sci-Tech
基金
江苏省高校哲学社会科学研究项目“面向供应链整合的跨组织流程优化研究”(2020SJA0157)
南京林业大学2021年大学生创新创业训练计划项目“环境规制视阈下农产品‘最后一公里’众包配送问题的研究”(2021NFUSPITP0134)。
关键词
众包物流
感知视角
顾客参与意愿
SEM
crowdsourcing logistics
perception perspective
customer participation intention
SEM
