摘要
文章运用观察法、抽样调查法、内容分析法聚焦抖音平台上的“陵阳古镇”相关短视频,选取两个典型账号“千年古镇陵阳”与“陵阳古镇追忆手工粉丝店”的传播状况进行对比分析,总结了两个账号的传播问题,提出相应的解决方案,以期能够起到以点带面的效应,引起抖音上致力于宣传家乡美景及相关产品的用户关注,并针对性进行相应改变,推广家乡以及家乡产品,带动乡村经济发展。
Through observation,sampling and content analysis,the short videos of“the Millenuium Ancient Town of Lingyang”and“the Memory of Manual Sweet Potato Vermicelli Shop”on Tiktok platform are analyzed comparatively to summarize the problems of short video transmission on the two accounts and the corresponding solutions are proposed in order to have a point-to-surface effect,attract the attention of users who are committed to promoting the attractions of their hometown and related products on Tiktok,make corresponding changes to promote hometown and hometown products,and promote the development of rural economy.
作者
靳元丽
JIN Yuanli(The Public Basic Teaching Department,Anhui Technical College of Mechanical and Electrical Engineering,Wuhu,Anhui 241002,China)
出处
《河池学院学报》
2021年第6期83-89,共7页
Journal of Hechi University
基金
2019年安徽省人文社会科学重点项目“新型城镇化视域下陵阳古镇文化景观保护与传承研究”(SK2019A0978)。
关键词
陵阳古镇
抖音
传播
问题与对策
Lingyang Ancient Town
Tiktok
communication
issues and countermeasures
