摘要
[目的/意义]结合微博舆情社会属性与外化表现模型,对微博网络舆情进行研究。[方法/过程]基于心理学、传播学理论从人、事、情三个维度对突发事件微博舆情进行分析,以“武汉封城”事件为例进行实证研究,并建立网站进行相关可视化展示。[结果/结论]深入剖析舆情背后公众的关注重点,为舆情趋势的研判,政府对舆情的治理提供可靠的依据。从情报学、心理学、传播学多角度出发,定量和定性方法相结合,充分解读舆情,为以后的舆情研究提供新角度和新思路。
[Purpose/significance]The paper combines with the social attribute and externalized expression model of Weibo public opinion to study the Weibo network public opinion.[Method/process]The paper analyzes the emergency microblog network public opinion from the three dimensions of people,things and feelings based on the theories of psychology and communication,and takes the“Wuhan Lockdown”as an example.Also,the paper establishes a web site for related visual display.[Result/conclusion]An in-depth analysis of the public’s focus of attention behind the public opinion provides a reliable basis for the study and judgment of the trend of public opinion and the government’s governance of public opinion.From the perspectives of information science,psychology and communication science,quantitative and qualitative methods are combined to fully interpret public opinion and provide new perspectives and new ideas for future public opinion research.
作者
李冉
王佳英
单菁
魏招远
Li Ran;Wang Jiaying;Shan Jing;Wei Zhaoyuan(School of Information and Control Engineering,Shenyang Jianzhu University,Shenyang Liaoning 110168)
出处
《情报探索》
2022年第2期67-72,共6页
Information Research
基金
国家自然科学基金—青年基金项目“海量文本数据下实体智能近似匹配的关键技术研究”(项目编号:61702346)
国家自然科学基金—青年基金项目“基于跨平台资源整合的团队形成深度策略关键技术研究”(项目编号:61702345)
辽宁省教育厅基金项目“面向生物大数据的局部近似匹配技术研究”(项目编号:lnqn202015)研究成果之一。
关键词
网络舆情
可视化
意见领袖
舆情演化
情感分析
network public opinion
visualization
opinion leaders
public opinion evolution
sentiment analysis
