摘要
现有平台创新主要聚焦于“天生”的平台型企业,然而大数据和人工智能等数字技术的发展为传统服务业的平台创新提供了条件和可能。本文基于一家典型传统服务业企业的纵向案例研究,从企业网络和二元学习的视角揭示了传统服务业企业实现平台创新的内在机理。研究得出以下结论:基于网络结构的利用式学习能促进传统服务业企业进行效率型平台创新,而基于网络行为的探索式学习能促进其进行新颖型平台创新;传统服务业企业所嵌入的网络结构和网络行为之间的相互作用更有助于开展探索式学习,从而促进新颖型平台创新;传统服务业企业的平台创新是一个从效率型向新颖型动态转变的过程,基于网络行为的探索式学习产生的新颖型平台创新效果,远高于基于网络结构的利用式学习所产生的效率型平台创新效果。研究结论对传统服务业企业开展平台创新提供了理论参考。
Internet technology development in recent years has stimulated the rise of platform economy and the platform innovation has gradually become an important issue that attracts the attention of scholars and scientists.During the COVID-19 pandemic,the traditional brick-and-mortar retail service industry has suffered a heavy loss that is estimated to be the most serious compared with other businesses.An increasing number of enterprises in the traditional service industry are attempted to salvage their profits and gain their competitive advantages by the conduct of platform innovation which turned the crisis into opportunities.A successful case is Meizhou Dongpo which developed the mini program of Vegetable App and established Meizhou Dongpo vegetable stalls in WuMart.It took the advantage of the online App service to make up the loss of store retail by the pandemic and help to discover the new growth path for enterprises.Most scholars are centered on the operation of Alibaba(the well-known on-line service platform since the birth of e-commerce)and their platform pricing,platform effect,monopoly platform,and the like.However,the current studies show little concern on these tailor-made platform innovations of traditional brick-and-mortar retail stores and the driving mechanism and the influence mechanism that brings barriers to the development of enterprises in the future.This paper addresses the limitation of existing research and employs the case study analysis to investigate a typical traditional service enterprise and thereby find out the mechanism of platform innovation based on the theory of enterprise network and ambidex-trous learning.This paper draws the following conclusions.(1)The platform innovation can be realized by the acquisition of new knowledge based on exploitative learning that is derived from the network structure advantages and the efficient platform innovation.(2)The platform innovation is promoted by the exploratory learning activities directed towards the advantages of network behavior and the q
作者
何永清
邹波
潘杰义
卜振兴
He Yongqing;Zou Bo;Pan Jieyi;Bu Zhenxing(School of Management,Northwestern Polytechnical University;School of Business,Sun Yat-Sen Univer-sity;Postal Savings Bank of China,China Center for International Economic Exchanges)
出处
《南开管理评论》
CSSCI
北大核心
2021年第6期203-212,I0039,I0040,共12页
Nankai Business Review
基金
国家自然科学基金项目(71672049)
教育部人文社会科学规划基金项目(21YJA630129)资助。
关键词
平台创新
网络结构
网络行为
二元学习
Platform Innovation
Network Structure
Network Behavior
Ambidextrous Learning
