摘要
新冠肺炎疫情是一次全国乃至全世界范围内的非预期性的公共卫生事件。现主要分析了新冠肺炎疫情对旅游景区的影响及发展机遇,并提出建立景区“旅游云诊所”服务模式、创新发展“3H3E”旅游产品、推广“旅游+优惠+服务”营销模式等旅游景区应对新冠肺炎疫情的对策,以期对旅游景区恢复重启起到一定的推动作用和借鉴意义。
Tourism is the industry most impacted by the new crown pneumonia epidemic.As the core element of the tourism industry,tourist attractions,the central link of the tourism industry chain and the attraction center of tourism consumption,have suffered a huge negative impact in this sudden tourism crisis and are in urgent need Find a way out in the crisis.The new crown pneumonia epidemic is an unexpected event and public health event across the country and even the world.In order to correctly view the impact and loss of the new crown pneumonia epidemic on the tourism industry,consider the impact of tourist attractions as a key tourism product under the epidemic Opportunities and reconstruction after the epidemic,analyzed the impact of the epidemic on tourist attractions and the development opportunities of tourist attractions in the face of the epidemic,and put forward the development countermeasures for tourist attractions under the impact of the epidemic,in order to play a certain role in promoting the restoration and restart of tourist attractions.Reference meaning.
作者
张容
Zhang Rong(School of economics and management,Xi'an University of petroleum,Xi'an 710065)
出处
《北方经贸》
2022年第1期155-157,共3页
Northern Economy and Trade
基金
陕西省软科学研究计划项目(2017KRM201)
陕西省社会科学基金项目(2017S027)
西安石油大学研究生创新与实践能力培养项目(YCS19213073)。
关键词
新冠肺炎疫情
旅游景区
营销模式
Epidemic Situation
Tourist Attractions
Impact
Countermeasures
