摘要
随着社会发展和时代进步,以旅游带动茶产业发展已成为热门。通过分析宣恩县茶旅融合发展的现状发现:宣恩县茶旅融合发展初具规模、新型业态不断涌现、示范创建成效显著、文化氛围日渐浓厚,但也存在发展理念相对落后、优势资源开发利用不足、品牌效应有待提升、扶持力度需进一步加大等困境。据此针对性地提出了解决路径:创新发展理念,做好统筹布局;整合旅游资源,打造精品路线;加强宣传推介,增强品牌影响;完善配套政策,加大扶持力度。
With the development of society and the progress of the times,it has become popular to drive the development of the tea industry with tourism.This paper analyzes the current situation,dilemma and path of the integrated development of tea tourism in Xuan’en County.The study found that the integrated development of tea tourism in Xuan’en County has begun to take shape,new types of business are emerging,the demonstrations have achieved remarkable results,and the cultural atmosphere is becoming stronger.However,there are also relatively backward development concepts,insufficient development and utilization of advantageous resources,brand effect needs to be improved,and support needs to be further increased.Accordingly,the solution path is put forward:innovate the concept of development and doing a good job in overall layout;integrate tourism resources,create high-quality routes;strengthen publicity and promotion to enhance brand influence;improve supporting policies and increase support.
作者
袁玉青
YUAN Yu-qing(Hubei Rural Development Research Center,Yangtze University,Jingzhou,Hubei 434023)
出处
《安徽农业科学》
CAS
2021年第24期163-164,181,共3页
Journal of Anhui Agricultural Sciences
关键词
茶旅融合
现状
困境
路径
Tea tourism integration
Status quo
Dilemma
Path
